Mālama Maui

Devastating wildfires ravaged our beloved historic Lāhainā town and parts of upcountry Kula on Aug. 8th, claiming the lives of over 100 people. This caused unprecedented destruction to families, multigenerational homes, local businesses, and infrastructure. While this disaster is the worst in U.S. history, we have not given up faith, hope, or love.


Partner with The Foam Company to Kōkua Maui

As a local business that has been serving Maui since 2003, we value our community and care about its well-being. Many families lost everything, including their bodyboarding gear and have been coming to the shop for assistance. We don’t want to see anyone, especially keiki, go without. If you would like to help in this way, please consider:


Donating Boards, Fins, Leashes

Donating a Board, Fins, and/ or Leash to those who have been displaced to help them find joy, healing, and community through the power of the ocean. Bodyboarding can be a source of resilience, hope, and empowerment for those who have lost their homes and livelihoods. Together, we can make a difference in the lives of those who have been displaced and have nothing left but the waves.

Please include a note with your donation and include your Instagram handle. We would love to tag and thank you!


Monetary Donations

Can also donate amount of any kind to The Foam Co donation Venmo. 100% of your donation goes towards affected families as this is solely designated for our community in need.


How to support local businesses?

Donate a Gift Card to local restaurants, businesses, or supermarkets. You are not only fulfilling a personal need, but also helping local businesses and local workers to thrive and grow, while also enjoying the benefits of high-quality goods and services. This is a win-win situation for both.

Pay it Forward Participating Businesses


How to support residents?

Witnessing the destruction firsthand, we believe in donating to affected `ohana’s directly. If you feel so led to kōkua in this way, we have organized personally verified families along with other trusted sources on our island.


We mahalo everyone for their love, concern, donations, and prayers. #MauiStrong