The Foam Company opened its doors on Maui in 2003, started by Cary and Alisha Kayama. Cary is an OG bodyboarder & lifeguard captain, and Alisha is the creator of Aila Maui jewelry. The Foam Co is locally owned and operated by Jimmy and Michelle Hutaff. Jimmy aka “Da Wizard” is a former professional bodyboarder who competed for over 30 years and was the 2005 Drop Knee World Champ. He was blessed to travel the world thanks to amazing sponsors (Maui Tropics/ “Maui Built,” O’Neill, Ballistic Bodyboards, BZ, T&C, Alternative Surf, HI Tech, Buya, 26 Red Tred, Slope Footwear, Rise Above, Mormaii Wetsuits, R-Lite, and Science).